Funny Doormats Are Now In The Shop (And Some Beautiful Ones Too)

The doormat category is live. It's split into two pretty distinct camps: mats for people who want their doorstep to say something with a little attitude, and mats for people who want something genuinely beautiful with a history behind it. Both are natural coir fiber, standard front door size, made to hold up outside.

Here's what's in each category.

Category 1: Funny / Attitude Mats

These are for the people who use their front door as a form of communication. The guests are already screened before they knock. Some of these are friendly-rude, some are just honest.

The tone on all of these is dry. They're not aggressive — they're the doormat equivalent of a raised eyebrow. People who like these tend to put them on a side door or a back entrance where guests who deserve the message will actually see it.

Category 2: Patterned / Beautiful Mats

These are for people who've given up on "Welcome" in block letters and want something that actually looks intentional. All of these patterns have real history and meaning behind them — they're not random geometric designs, they're specific cultural and artistic traditions.

Japanese Geometric Patterns

Three classic Japanese textile and craft patterns, each with centuries of symbolic meaning:

• Asanoha — The hemp leaf pattern. A six-pointed geometric star in repeating array. Associated with healthy growth and resilience. One of the oldest Japanese textile patterns.
• Seigaiha — Overlapping half-circles suggesting ocean waves or fish scales. Symbolizes peace, good luck, and the vastness of the sea. You've seen this pattern on everything from kimonos to architecture.
• Kikko — Tortoiseshell hexagon grid. Symbolizes longevity (the tortoise lives long). Also associated with protection. Simple and striking as a doormat pattern.

Fantasy / Fandom Mats

• Hobbit / LOTR Inspired — Round door aesthetic, rolling hills, the kind of mat that tells your guests they've arrived somewhere good.
• Dungeons & Dragons D20 — A natural 20 at your front door. Welcoming depending on your DM.

Tiki Tropical & Botanical

Tiki-inspired geometric patterns and botanical leaf designs for anyone who wants their entrance to feel like somewhere warm, even in New England in February.

The Material

All mats are natural coir fiber — the traditional doormat material, made from coconut husk. It's tough, weather-resistant, rough enough to actually scrape shoes, and it looks right. Not the synthetic stuff that fades in a year. Natural coir has more texture and character, and it holds the printed patterns well.

Browse the full doormat selection in the VARØ Industries doormat collection. More designs being added regularly — check the spring 2026 shop update for the full list of new additions.