Right after a show, you remember everything: the wind that kept knocking the canopy around, the corner spot with no foot traffic, the item that sold out by noon. A year later, when the application for the same show comes around, most of that is gone. This short video shows FairKeep's Event Diary, which is where I write it all down.
What to Write Down
- How the show really went. Not just the numbers, but how it felt and whether you'd go back.
- The weather. A rainy or windy day explains a lot when you compare years.
- Your spot. Where you were placed and how much traffic went past.
- What sold. Which products moved and which sat on the table.
Notes Instead of Memory
The point is simple: next year you decide from notes instead of memory. A show that looked slow might have been a washout day, and a show with great numbers might have been a lucky spot you won't get again. Having the diary next to the show's income and costs gives you the full story. The Event Diary is on the Maker and Vendor plans.
Try It Yourself
The step-by-step guide on the FairKeep site walks through using the Event Diary screen by screen, so you can follow along at your own pace. FairKeep is free to start and doesn't ask for a credit card, so you can set up an account and try it with your own shows. If you haven't seen the app before, the two-minute tour of FairKeep covers the dashboard, events, applications, calendar, packing list, reports and integrations in one pass.
I recorded this video on a demo account for a made-up candle company, so the shows, names and numbers on screen are examples, not real data. For the bigger picture of what FairKeep does, see my FairKeep overview, and for the free calculators and tools that sit alongside it, the VendorTools hub.
More short how-tos on the VARØ Industries YouTube channel.