A show's total tells you whether it was worth it. The sales report tells you why. This short video walks through FairKeep's sales report for a single show, built from the Shopify or Square register linked to that show.
What the Report Shows
- Revenue for the show.
- Orders, so you can see how many customers bought, not just how much came in.
- Your busiest hour, broken out by hour of the day.
- Your top sellers at that show.
You can run it for a single day or for a whole multi-day run, which is handy for weekend festivals and holiday markets that span several days.
Using the Busiest Hour
Knowing when the rush happens is useful for planning. It tells you when you need a second pair of hands at the booth, when to take a break, and whether the last hour of a long show is worth staying for. Top sellers tell you what to restock before the next one.
The report needs a register linked to the show; the Shopify and Square sync video covers that setup.
Try It Yourself
The step-by-step guide on the FairKeep site walks through the event sales report screen by screen, so you can follow along at your own pace. FairKeep is free to start and doesn't ask for a credit card, so you can set up an account and try it with your own shows. If you haven't seen the app before, the two-minute tour of FairKeep covers the dashboard, events, applications, calendar, packing list, reports and integrations in one pass.
I recorded this video on a demo account for a made-up candle company, so the shows, names and numbers on screen are examples, not real data. For the bigger picture of what FairKeep does, see my FairKeep overview, and for the free calculators and tools that sit alongside it, the VendorTools hub.
More short how-tos on the VARØ Industries YouTube channel.